Founder Quyen Nguyen was asked at the age of 17 if she could help start a brand. She had no idea besides having a product that resonated meant innovation. At the age of 27, however, she partnered with her friend, Tony Nguyen to start a hair care line for all women. The mission for the products is to have proceeds of up to 10% being donated to support our US Armed Forces members and up to 10% being donated to research efforts for the University of Central Florida, Quyen’s alma mater.